Dogfood case study

We ran ourselves through Answer Authority

Marshall Network Services · Lexington, Kentucky · Human accountability the whole way

Artificial intelligence may assist human decision-making, but responsibility always remains with humans.

We did not only sell Answer Authority — we used it on ourselves. Free Intelligence Snapshot → workbook-format depth → human-owned fixes → measurable movement. Tools assist. Richard creates the assessment. We own what we decide next.

The path

What we actually did

Step 1 · Free

Intelligence Snapshot (baseline)

Public signals showed gaps worth owning: schema issues, unclear Lexington geography in places, and a fragmented MNS / AA / MAGRS story. Same class of deliverable prospects receive free.

Step 2 · Paid path beyond free Snapshot

Intelligence Workbook · $295

Same report format as the Snapshot — deeper body. Prioritized actions with owners and timelines. Internal dogfood of the product clients buy.

Step 3 · Human-owned fixes

We applied the marching orders

Schema.org JSON-LD, explicit Lexington + nationwide narrative, unified story on primary pages, intake performance work. Not “the AI fixed it.”

Step 4 · Proof

Delta after the work

Re-check against baseline. Evidence that the process moves the public picture when humans own the follow-through.

Baseline overall (as logged)

Human-owned fix week

Re-scan vs baseline

“We didn’t just sell Answer Authority — we ran Marshall Network Services through it. The free Snapshot showed the gaps. The Workbook gave marching orders. We applied the fixes ourselves. Human accountability the whole way.”

Artifacts

Review the work yourself

Baseline Snapshot report → Workbook-depth HTML → 2026 B2B AI decisions context →

For you

Same path

Start with a free Intelligence Snapshot. Magi walk available. Paid path beyond the free Snapshot: Intelligence Workbook · $295.

Request your free Intelligence Snapshot →